Reviving an Aging Lingerie Brand in Lebanon

After decades of leading the market, Ellina was beginning to stagnate with its outdated brand image that was still stuck in the 80's. With younger, sexier international brands taking much of Ellina's market share, it was time for a revamp that would reflect the new generation of Lebanese women.

A brand strategy was devised to guide its creative, photography, digital and PR teams, which was built upon an extensive research program involving site visits, Vox pops, online surveys and focus groups. The result was a fresh, fun and friendly brand image that completely revived and rejuvenated Ellina for a new era.

​

​

​