Your brand (what outsiders think of your organization) and your culture (what insiders think of you) are two sides of the same coin –...

Most companies spend heavily on advertising and marketing but very few bother investing their money on their staff, the very people who...

Stories bond us as they get passed down from one generation to the next, acting as vehicles for our values, beliefs and culture. For as...

“Your brand is your culture, your culture is your brand.” – Bill Taylor, founder of Fast Company What makes your restaurant special? How...

Luxury Branding Explained In all our workshops and presentations, we at Black Ink are constantly preaching about how “Branding =...

How Your Brand Name Can Make or Break Your Business “A good name is more desirable than great riches; to be esteemed is better than...